Kristy leads brand strategy, marketing direction and experience design at Mills + Franks, with a specialism in business development, client relationships, and customer experience design across luxury hospitality.

With 15 years' experience across Sydney, Brisbane and London's most iconic venues — including Restaurant Associates, Zafferano Catering, and Solotel and Matt Moran's portfolio of bars, pubs and restaurants — Kristy has a natural instinct for storytelling and an eye for detail shaped by some of the industry's best. Her time at Zafferano in London, where every touchpoint was bespoke and curated down to the glassware, shaped the meticulous, considered approach she brings to every project today.

Kristy has a genuine passion for wellness and balance, and brings that same care and intention to the brands and experiences she works on in the wellness space — helping wellness operators tell their story and connect with the right audience just as thoughtfully as she does in weddings and events.

Kristy's strength is building genuine connections — with clients, collaborators, and the trusted network of producers, suppliers and specialists Mills + Franks works with. She thinks in brand narratives and guest journeys, translating a client's vision into a strategy and experience that feels authentic, considered, and true to who they are.