About

Yangaro is a luxury villa estate in Airlie Beach, Whitsundays — a secluded retreat set between picturesque mountains and the tranquil shores of Funnel Bay. With eight architecturally designed villas spanning 38 bedrooms, an onsite day spa, and manicured tropical gardens, Yangaro offers large-scale private accommodation for corporate retreats, weddings, wellness experiences and milestone celebrations.

The Brief

Mills + Franks began working with Yangaro in 2021, initially engaged to develop the business plan and commercial strategy behind opening the venue, and to help establish it in the luxury hospitality market. As the relationship grew, our role expanded — first into social media management, and over the past two years into a full sales and marketing contractor position, with direct responsibility for brand, content, website, PR, revenue, and strategic financial direction across the business.

Our Approach

Today, Mills + Franks operates as an extension of the Yangaro team, leading strategic and financial planning across the entire estate — including pricing, rate strategy, forecasting, and occupancy management, with inventory priced and managed by whole villa rather than individual bedroom. Our scope spans sales and marketing target-setting, marketing budget management, brand and content development, website and PR strategy, and famil/growth activity across Yangaro's four key sectors: private, corporate, weddings and wellness.

This full-scope role means we're accountable not just for brand and marketing execution, but for the commercial and financial performance of the business — from revenue targets through to bottom-line growth.

The Outcome

Under Mills + Franks' strategic and commercial direction, Yangaro has delivered sustained, significant growth:

• Accommodation revenue grew 57% year-on-year in FY24/25, and a further 62% year-on-year in FY25/26

• FY25/26 occupancy finished 8 percentage points above budget — approximately 25% more occupied villa nights than forecast

• Accommodation revenue finished 23% above budget

• Bottom-line performance finished 66% ahead of forecast

Services Provided

• Business planning and commercial strategy

• Strategic and financial planning

• Pricing and rate strategy

• Revenue forecasting and management

• Occupancy management

• Sales and marketing strategy

• Brand development and content strategy

• Website management

• PR

• Famils and business development

• Sector growth strategy (private, corporate, weddings, wellness)